Clik here to view.
Building a great brand means going the extra mile
My Briggs & Riley bag Want a great brand? Building a great brand means going the extra mile. Let me give you an example. I travel a lot so I decided it was time to invest in a suitcase that could...
View ArticleClik here to view.
Marketing Tip #47: What’s your oops plan?
Every business needs to have an oops plan — a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the...
View ArticleClik here to view.
Marketing idea: What does your customer experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them....
View ArticleClik here to view.
Let your customers help you make it memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you...
View ArticleClik here to view.
Bookend Your Customer’s Trust
Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are...
View ArticleClik here to view.
How hard is your website working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first...
View ArticleClik here to view.
How to deliver excellence – it isn’t an accident.
I’ve never met a business owner or leader who didn’t want the employees of their organization to deliver excellence. And the truth is – most employees want that too. They want to work for an...
View ArticleClik here to view.
Building a great brand means going the extra mile
My Briggs & Riley bag Want a great brand? Building a great brand means going the extra mile. Let me give you an example. I travel a lot so I decided it was time to invest in a suitcase that could...
View ArticleClik here to view.
Marketing Tip #47: What’s your oops plan?
Every business needs to have an oops plan — a pre-determined course of action that allows you to make amends with your customers when something goes wrong. This isn’t something you can create on the...
View ArticleClik here to view.
Marketing idea: What does your customer experience?
The concept of creating a memorable customer experience is nothing new. Companies like Disney, Zappos and Ritz Carlton have become famous for how their customers rave about doing business with them....
View ArticleClik here to view.
Let your customers help you make it memorable
In last week’s post we explored the importance of creating a memorable experience for your customers. Today’s customers are one click away from finding someone else to meet their needs which means you...
View ArticleClik here to view.
Bookend Your Customer’s Trust
Every business says that they are focused on their customer and earning their customer’s trust. What many of them really mean is that they’re focused on the customer’s wallet. Their strategies are...
View ArticleClik here to view.
How hard is your website working?
Is your website working for you? Believe it or not, websites came into being in the mid-1990s. Only twenty years later – what seemed like an oddity back then is mission critical today. For the first...
View ArticleClik here to view.
How to deliver excellence – it isn’t an accident.
I’ve never met a business owner or leader who didn’t want the employees of their organization to deliver excellence. And the truth is – most employees want that too. They want to work for an...
View Article
